How to promote your website

Learning to promote your website can be daunting. Let’s dive into some ideas and talk about them!

Promoting your website on Social Media

Facebook

Facebook is a great social media platform to promote your website on. There are loads of groups that you can join that are in your niche, so you can find potential customers and collaborators. There are also groups of small business owners who help and support each other, which is a great way to get more exposure for your website and business. It’s also a great way to find other businesses and entrepreneurs that you can reach out to for help and collaborate with on some projects.

Instagram

Instagram is great for promoting pictures of your content. Whether you’re selling products or a service, you can promote them with pictures on Instagram and it’s a good way to give potential customers a visual of what you do. You want to make sure to take high quality pictures and use at least 10 hashtags that are related to the picture.

Post lots of pictures of your products or things related to services that you offer, and post them frequently. You can post single pictures instead of groups of pictures, that way it’s easier to generate more content.

Twitter

Twitter is a unique social media platform that can be really helpful when promoting your business.
You can post pictures, videos, links, and just a text post.
It’s similar to Facebook in how you post, but your posts are seen by people beyond your friends – which makes it helpful for expanding your reach. You do want to make sure you use hashtags when posting.
You also want to engage with the content related to your website, both with potential customers and potential collaborators or other small businesses you like to support.

TikTok

TikTok is a great platform for sharing content about your business. Especially with the hype around TikTok right now, it’s something that is definitely worth investing some time in and building a network on.
You can create videos showing off your products, or your buildings. You can show off pictures, or just explain what you do. You could make a video for each one of your products, and post it on your TikTok account, which gives you a good amount of content. It also allows potential customers to have a better idea of what the product is when they see a hands on video.

You can also jump on trends and twist them to relate to your business or your niche which is fun.

Pinterest

Pinterest is an interesting way to promote your website/business, but can be very effective. When you think about how many things people Pinterest, or images that bring someone to Pinterest which then leads them somewhere else – it can be very useful.

You’ll want to post pictures with a brief description (make sure you have a business account created), and then you want to make sure it has a link that takes them to your website.

You can post as much as you want, so make sure you post all of your products/services!

Pinterest is a place many people come to find ideas or brainstorm. So if you can find a way to incorporate that into your posts, it will help. You’ll want to make sure you have a catchy title and a good picture since that’s what people will see before they click on the more information button to bring up the post or your website.

Reddit

Reddit can be a useful way to promote your website if it’s done correctly. You can join groups such like you would on Facebook. You’ll create your own posts and comment on other posts as well.

Make sure you don’t just spam a link to your website, otherwise you’ll get blocked right away. You want to make sure you’re posting something meaningful or engaging to draw people in.

You can create a poll, post an informative article, or just some pictures of what you do!

Reddit is also a great place to ask for help or give help to others. You’ll find tons of small business groups or web design groups, or even SEO and marketing groups that have plenty of people willing to help, or you can be the one helping those in need. This is a good way to get positive exposure for your name.

When you want to promote your website/business on social media, you’ll want to post regularly, every day if possible. The more you post, the more engagement you’ll get. Most algorithms are based on engagement, so the more people that interact with your content the more people will see it – which continues to build your network.

You can also use service like www.shutterstock.com to get high quality pictures when you need something you cannot take a picture of yourself. This comes in really handy! You always want to make sure that you use high quality pictures, otherwise many people will overlook your content. Shutterstock is not free, but there are several other options that are free. They won’t have as many options, and they won’t have as much high quality content, but if shutterstock is not in the budget, there are definitely some great alternatives.

You do want to make sure you have good pictures (The sponsorship photo came from shutterstock) because a quality picture is more likely to get engaged with over something that is blurry or has bad lighting.

Every social media platform also allows you to ‘promote’ your post or ‘boost’ your post, which allows you to pay to promote your website. You can also create ads not related to a post you’ve made. This can be very helpful, especially when you are just starting and don’t have a large following yet.

When you’re representing your business on social media, you want to make sure that you’re always being professional and try to avoid engaging in too many political posts or being aggressive. It’s a quick way to get alienated and that can stick with you for a long time.
You want to give more than you take, so make sure you’re engaging with other peoples posts and offer support/advice more often than you’re asking for it.

Promoting your website on Social Media

Facebook

Facebook is a great social media platform to promote your website on. There are loads of groups that you can join that are in your niche, so you can find potential customers and collaborators. There are also groups of small business owners who help and support each other, which is a great way to get more exposure for your website and business. It’s also a great way to find other businesses and entrepreneurs that you can reach out to for help and collaborate with on some projects.

Instagram

Instagram is great for promoting pictures of your content. Whether you’re selling products or a service, you can promote them with pictures on Instagram and it’s a good way to give potential customers a visual of what you do. You want to make sure to take high quality pictures and use at least 10 hashtags that are related to the picture.

Post lots of pictures of your products or things related to services that you offer, and post them frequently. You can post single pictures instead of groups of pictures, that way it’s easier to generate more content.

Twitter

Twitter is a unique social media platform that can be really helpful when promoting your business.
You can post pictures, videos, links, and just a text post.
It’s similar to Facebook in how you post, but your posts are seen by people beyond your friends – which makes it helpful for expanding your reach. You do want to make sure you use hashtags when posting.
You also want to engage with the content related to your website, both with potential customers and potential collaborators or other small businesses you like to support.

TikTok

TikTok is a great platform for sharing content about your business. Especially with the hype around TikTok right now, it’s something that is definitely worth investing some time in and building a network on.
You can create videos showing off your products, or your buildings. You can show off pictures, or just explain what you do. You could make a video for each one of your products, and post it on your TikTok account, which gives you a good amount of content. It also allows potential customers to have a better idea of what the product is when they see a hands on video.

You can also jump on trends and twist them to relate to your business or your niche which is fun.

Pinterest

Pinterest is an interesting way to promote your website/business, but can be very effective. When you think about how many things people Pinterest, or images that bring someone to Pinterest which then leads them somewhere else – it can be very useful.

You’ll want to post pictures with a brief description (make sure you have a business account created), and then you want to make sure it has a link that takes them to your website.

You can post as much as you want, so make sure you post all of your products/services!

Pinterest is a place many people come to find ideas or brainstorm. So if you can find a way to incorporate that into your posts, it will help. You’ll want to make sure you have a catchy title and a good picture since that’s what people will see before they click on the more information button to bring up the post or your website.

Reddit

Reddit can be a useful way to promote your website if it’s done correctly. You can join groups such like you would on Facebook. You’ll create your own posts and comment on other posts as well.

Make sure you don’t just spam a link to your website, otherwise you’ll get blocked right away. You want to make sure you’re posting something meaningful or engaging to draw people in.

You can create a poll, post an informative article, or just some pictures of what you do!

Reddit is also a great place to ask for help or give help to others. You’ll find tons of small business groups or web design groups, or even SEO and marketing groups that have plenty of people willing to help, or you can be the one helping those in need. This is a good way to get positive exposure for your name.

Google Business Listing

You can create a Google Business Profile for free. It helps your website display on google search results, and it allows you to create posts and update information like hours and events.

It’s really easy to setup, and can definitely help bring in some extra traffic to your website!

Yelp Business

Yelp Business is very similar to Google Business Profile but for the Yelp side of things.

It’s totally free, and allows you to create a business profile that will show up to people searching on Yelp.

It’s something that I have used for several different businesses and 100% recommend it. While it’s not as effective as a good social media network, it’s a solid way to get free exposure for your business!

When you want to promote your website/business on social media, you’ll want to post regularly, every day if possible. The more you post, the more engagement you’ll get. Most algorithms are based on engagement, so the more people that interact with your content the more people will see it – which continues to build your network.

You can also use service like www.shutterstock.com to get high quality pictures when you need something you cannot take a picture of yourself. This comes in really handy! You always want to make sure that you use high quality pictures, otherwise many people will overlook your content. Shutterstock is not free, but there are several other options that are free. They won’t have as many options, and they won’t have as much high quality content, but if shutterstock is not in the budget, there are definitely some great alternatives.

You do want to make sure you have good pictures (The sponsorship photo came from shutterstock) because a quality picture is more likely to get engaged with over something that is blurry or has bad lighting.

Every social media platform also allows you to ‘promote’ your post or ‘boost’ your post, which allows you to pay to promote your website. You can also create ads not related to a post you’ve made. This can be very helpful, especially when you are just starting and don’t have a large following yet.

When you’re representing your business on social media, you want to make sure that you’re always being professional and try to avoid engaging in too many political posts or being aggressive. It’s a quick way to get alienated and that can stick with you for a long time.
You want to give more than you take, so make sure you’re engaging with other peoples posts and offer support/advice more often than you’re asking for it.

Google Ads

There are many different ways to run paid ads to promote your website – but Google Ads is one of the more commonly used to promote your website.

You simply go to the google ads website, create an account, and it will walk you through how to set up your ad. You can run plugins like Google Site Kit on your WordPress website, which allows you to link your website directory to your Google Ads account for easy tracking.

This can be very helpful for getting your website more traffic, and is almost a necessity when you first start.

You’ll want to use high quality pictures, make sure your headlines are engaging and grab peoples attention, and carefully pick your keywords that you want to use. Then it will show your ad that you create at the top of Google for those keywords until you run out of budget.

How to promote your website
This is what your Google Ad will look like for the people searching those keywords!

Sponsorship

Sponsorship is a great way to promote your website. You can sponsor events, websites, blogs, podcasts, and anything else you can think of. This is something that is really great for word of mouth exposure and a great way to promote your website and small business.

You can also sponsor another companies/blogs newsletter – which can get you really good exposure in a specific niche.

I have seen larger companies charge $15,000 a month for their newsletter, but those do come with a solid 300,000 subscriber base – so you get what you pay for.

However, I like to find smaller blogs and podcasts to sponsor. They appreciate it so much more, and often times their followers will pay more attention because they aren’t constantly getting blasted with sponsors. This also allows you to be a bit more picky in who you approach with sponsorship.

Sponsoring local events or school events is great too. This is something that helps you build more recognition in your local community, which can be really helpful!

Summary

Stay busy on social media, and join lots of groups that you think you could contribute in. Take lots of pictures and share them as much as you can on multiple social media platforms, even the ones you wouldn’t expect to be helpful for marketing your business.

The most important rule is one that no one ever tells you – and that is to stay true to yourself and your business. The moment you start to skew the message or falsely advertise something is when it all starts to fall apart. Even if your product is something you have to convince people they need because they’ve never heard of It, just make sure you’re honest about it. Transparency is a big deal and customers or potential collaborators will appreciate it!

Small businesses are important – which is the reason we started our small business directory. There is a place for everyone in this world, so don’t get discouraged! It takes time, effort, and a lot of rough days before you finally meet your goals – but when you do it’s worth it!

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